Ford Lightning

Pillabo: Is there the thought that they can't this cost on to the consumer? Well, clearly, in the beginning, you can. And whether it's ford or g m, and we saw this with tesla, early adoptors will pay more. But at some point, mellissan, and i'm not sure when it is, whether it's 24, 25, 26, at some point people will say, that's a little too rich for me to pay.