How to Segment Your User Segmentation

Our strategy would be that if 0.1% of creators of users can create 90% of the most highly engaged videos on the platform, we'll have a really strong growth loop activated. The more people are going to refer the friends to come on board, the more likely the going to share. This referral based behavior already validated and other markets that we've been in the past. Now, a short term goal would be to bring global entertainment to a pack region. The Asian Pacific region region. Longterm goal would be winning this region, which was secure the $100 billion market opportunity in the next 10 years.