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Bridgit Mendler, Aravind Srinivas, Ted Feldmann, Karol Hausman & Lachy Groom, Sam Lessin, Kevin Systrom Says Meta Denied Instagram Resources

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Navigating Viral Marketing: Balancing Celebrity and Organic Activations

This chapter explores strategies for creating impactful viral marketing moments, focusing on the role of both organic strategies and celebrity involvement. It highlights successful campaigns, the balance between budget and creativity, and innovative approaches to measuring brand awareness.

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