3min chapter

Wild Hearts cover image

When technology meets tradition: how Halter is changing the future of farming - with CEO & Founder Craig Piggott.

Wild Hearts

CHAPTER

Balancing Empathy and Business Viability in Farming Technology

This chapter explores the challenges of maintaining customer empathy while ensuring business viability through price adjustments. It emphasizes the necessity of adding value and fostering deeper connections with customers to inspire innovative solutions that serve both parties.

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