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#447 - Ayelet Fishbach - The Psychology Of Human Motivation
Modern Wisdom
Setting Your Go as a Destination
Seaino: We're often willing to invest so much more if it's the thing itself than if it's a way to get there. People don't want to pay for a means, but they are willing to pay for for the bilka. Seaino: Setting your go as a destination, as something that is exciting, something that you want to achieve,. and not anything that is on the way there.
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