EP128 - TopHatter CEO Ashvin Kumar
The Jason & Scot Show - E-Commerce And Retail News
00:00
How Do You Build an Engaging Experience With Auctions?
Bids are free. You only pay if you win. Most of the items that we sell are pretty commodity items. It's an auction because it's engaging. Everything starts at $1. And so you pick the price that you want to pay. There has to be losers in the auction for you to feel good when you actually win something.
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