Ecommerce Playbook: Numbers, Struggles & Growth cover image

Lessons from 11 Years of Building an Agency — and What Happened After

Ecommerce Playbook: Numbers, Struggles & Growth

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Understanding Valuation Differences in E-commerce and Agency Businesses

This chapter explores how free cash flow influences the valuation of e-commerce businesses compared to agencies. It highlights the significance of cash flow in acquisition decisions and examines the effectiveness of different customer acquisition strategies.

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