Optimizing CRM Data Architecture for Strategic Decision-Making

In this week’s event, Chris revisits his conversation with Crissy and Charlie Saunders, conveying the critical role of precise CRM framework in heightening a company's analytics and decision-making capabilities.

In our pursuit of clarity and actionability in pipeline modeling, we explore the common struggles marketing leaders face when manually interpreting data through spreadsheets, and propose a transformative solution — a custom CRM object. Building upon the core concept of intelligently structuring data, Chris emphasizes the distinction between pipeline modeling/diagnostics and multitouch attribution, offering insights into the impactful ways refined data management can drive go-to-market growth.