Honda-Nissan Merger Analysis

This chapter analyzes the proposed merger between Honda and Nissan, weighing the potential benefits against significant challenges, including market competition and corporate culture differences. It discusses the need for effective management in light of Honda's likely dominant role and considers the broader implications of this merger for the automotive industry amidst an electric vehicle revolution. The chapter also touches on Norway's successful EV adoption as a model for future trends, while addressing the impact on market dynamics and regulatory conditions.