On Good Authority: Publishing the Book that Will Build Your Business cover image

How to Sell 1000s of Books Before Even Writing it with Dan Nicholson

On Good Authority: Publishing the Book that Will Build Your Business

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What's the Smallest Step?

"I don't know if I'm going to like doing this thing," he says of writing a book. "So what is the smallest step absent any data? What's the smallest step that I can take to get to inform my behavior?" So for him, it was getting 100 people to buy his book and then committing to working on it. He now has more than 20 books under his belt.

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