Productizing a Service Business?

It's awesome to hear what you did when you're advising clients and people that you coach and strategize with about product in theirown service business. What's the main reason why any aunch burner who has a service business should be interested in productizing? Yes, really. You lookyou study any service business that has scaled to any significant amount, whether revenue size, et cetera, they've at some level,. have productie, systematized their business that has allowed it to scale.