Sonos' Controversial Decision and Strategy Change

Can you hear that? It’s the sweet sound of another business teardown, this time focused on a company that’s all about great listening experiences…. Sonos!

From slick unboxing and setup to seamless connectivity, Sonos have designed a product experience that is the envy of the hardware world. But is it the envy of the business world, too?

In this episode Alen, Franz and Tom take a deep dive into the strategy, brand, and financials behind one of the design world’s most admired brands. We discuss:

- How a brave bet on WiFi connectivity set the scene for Sono’s future success

- Why mass adoption of streaming was key to Sonos’s growth strategy

- How Sonos can continue to fight its corner in the notoriously tough hardware market

- Headphones, content, or business model innovation… where are the opportunities in Sonos’s future?

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