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24min chapter
88- Sonos - Business Design Teardown
d.MBA
Sonos' Controversial Decision and Strategy Change
The podcast hosts discuss Sonos' controversial decision in 2019 that led to customer backlash, revealing a recycle mode that disable old devices in exchange for a discount on new purchases. They delve into the criticism and backlash received, as well as Sonos' subsequent strategy change. The chapter also explores Sonos' partnership with a furniture company, legal issues with patent infringements, and acquisition of a French company specializing in device voice assistants.
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