The lad's definitely changing due to border social pressures. It's been a huge shift in a relatively short amount of time. People who've grown up thinking that certain things are normal and okay now being told they aren't. And so you will have this sort of peculiar push and pull between top down requests or people actually accepting it in their hearts. The comparison I always like to make is with health and safety. A big push on health and safety meant that now very few people die at work. But what you have to be careful of is make sure that it doesn't become abused because people have a quite cynical attitude towards health and safety now.