Guy Kawasaki's Remarkable People cover image

Duncan Wardle: Disney's Creative Genius

Guy Kawasaki's Remarkable People

CHAPTER

Harnessing Intuition in Consumer Insight

This chapter examines the role of intuition in understanding consumer behavior, highlighting the interplay between data-driven insights and gut feelings. It showcases a project at Disneyland Paris that illustrates how personal experiences and family memories can enrich data analysis.

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