Tiago: I don't necessarily think of it as divergent and convergent which side note it's weird to me that both Tiago and David use the exact same terms for the exact same content. The whole point of that discussion at the beginning of this chapter is sort of to set the stage for the creative framework that he expounds in the next chapter. But before we get there the title ofthis chapter is the creative sweet spot so he's trying to get you to understand how the process works so you can identify your own creative sweet spot. And then the argument is that you should build your schedule around this.