Invisible Machines podcast by UX Magazine cover image

In Conversation with Alberta Soranzo

Invisible Machines podcast by UX Magazine

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Experience Design - What a Great Experience

I used to play with computers in my Milan office. It was very rudimentary but there was something about seeing, experiencing how it worked that had a profound appeal on me. At the time there wasn't a course in UX per se and people who specifically went to school for that didn't even exist. So this ability to understand the multi-dimensionality if you will of the experiences that we design becomes incredibly important.

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