How to Reuse Your Existing Content

One of my favorite places to curate from is your data, especially data that can help you stand out during your customers research process. I swear, if Mulder and Scully, from ex files were content marketers, they'd agree that the content is out there. You just need to join forces with other teams to find it. Think about spin-offs, re-releases, movies made from TV shows, right? They all show us the value of reusing our own hits in new ways.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app