050: How to Stand Out on YouTube with Hook Points
The Think Media Podcast
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You Tube Hookpoints - What's Your Unique Selling Position?
If you don't get people to stop and click but your story or content's not good it falls apart. The hookpoint is a critical tool especially if you want to crack through on YouTube, says Sean O'Brien. Each one of your videos serves as a hookpoint into your ecosystem where they can dive deeper into your tagline or your mission statement he adds.
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