Introduction

This episode is sponsored by marketing against the grain, a really cool podcast hosted by kip bodner and kern flannagan. If you want toknow what's happening now in the world of marketing, what's ahead, how you can lead the way, then this podcast is for you. A few recent episodes are why creators are disrupting marketing framework, thinking for success, licensing board apes in a crazy franchise story, half baked marketing ideas and a ton more. So check it out. You can get it wherever you find your Podcast: iReporter or iTunes.