The decision to have a personal brand or a company brand is a strategic one – here’s what you should consider
If you’re thinking about starting a business, have you thought about whether you want to have a personal brand or a company brand?
To clarify, a personal brand is one like mine. I’m the face of the company, my name is my website URL, and it’s me that you hear on my podcast. A company brand is one where the business is completely independent of your name – like Starbucks or Kajabi.
When I first started my business many moons ago, it was clear to me that a personal brand was the way to go.
But as my business continues to evolve, I’m getting curious about what it would look like to transition to a company brand – and if that’s even possible – because let’s be real, I don’t see myself doing Instagram Reels at 90 years old.
In fact, my dear friend Michael Hyatt recently transitioned his personal brand to Full Focus, and it’s been a really great move for his business, and his personal life.
I won’t lie, seeing him do this has me thinking about my own future, and I’m breaking down exactly what’s on my mind in this episode. Tune in to hear:
- The pros and cons of a personal brand and a company brand
- Why I decided to have a personal brand vs. a company brand when starting my business
- The roadblocks I’m encountering at this point in my entrepreneurial journey
- What new and established business owners should consider when it comes to their brand
This is a great listen for anyone who is thinking about starting their own business or already has one.
Oh, and when it comes to my personal brand, don’t worry -- I’m not going anywhere anytime soon.
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