The Con of a Personal Brand

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A personal brand has an expiration date. If I want this business to live beyond me then that's when I might want to think about moving away from a personal brand and into a company brand so I can expand it in new ways. Michael Hyatt is best known today as full focus. They offer products podcast coaching all of it. Many of his philosophies are taught through coaching through their products even by other people now. So he is not necessarily the face of that company.

The decision to have a personal brand or a company brand is a strategic one – here’s what you should consider

If you’re thinking about starting a business, have you thought about whether you want to have a personal brand or a company brand?

To clarify, a personal brand is one like mine. I’m the face of the company, my name is my website URL, and it’s me that you hear on my podcast. A company brand is one where the business is completely independent of your name – like Starbucks or Kajabi.

When I first started my business many moons ago, it was clear to me that a personal brand was the way to go.

But as my business continues to evolve, I’m getting curious about what it would look like to transition to a company brand – and if that’s even possible – because let’s be real, I don’t see myself doing Instagram Reels at 90 years old.

In fact, my dear friend Michael Hyatt recently transitioned his personal brand to Full Focus, and it’s been a really great move for his business, and his personal life.

I won’t lie, seeing him do this has me thinking about my own future, and I’m breaking down exactly what’s on my mind in this episode. Tune in to hear:

The pros and cons of a personal brand and a company brand
Why I decided to have a personal brand vs. a company brand when starting my business
The roadblocks I’m encountering at this point in my entrepreneurial journey
What new and established business owners should consider when it comes to their brand

This is a great listen for anyone who is thinking about starting their own business or already has one.

Oh, and when it comes to my personal brand, don’t worry -- I’m not going anywhere anytime soon.

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