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Ann Handley - How To Create Ridiculously Good Content (Content Legends Virtual Series)

The Marketing Millennials

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How Do You Get in the Mindset of an Audience?

"It's really hard to get into the mindset of an audience. I'd much rather solve the problem for one person," she says. "Think about the world through their eyes, try on their skin, if you will." She adds that empathy can help make content more approachable and warm.

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