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4B with Margit #7: Building Brand Communities
a16z Live
Is There a Community?
I deal with mostly consumer brands, and i would say that not the majority of them necessarily have a top down driven community space. A lot of times i see the communityis kind of spawn or kind of come up organically,. And isay, they have their own kind of moderation, you know, people that are running them. But for the most part, i think brands tend to say, maybe endorse some of those communities, but not necessarily take an active leadershiple of them. I'm very, very passionate about this. Iss this is pretty key to what we do in a lot of different ways. It's hard, and its a founder, you know, when you're really
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