301 - Generating Customer Insights in a Cookieless World | Adweek Webinar
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Dark Social Versus Dark Funnel
Dark social is where demand gets created in untrackable places, and dark funnel is where demand getting captured in anonymous places. Levl especially now he other working, especially nowat, you know, n you know, what's the cost of acquisition? And you have all thos kind of metric tat then we're expected to talk about it doesn't lend itself well to that.
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