B2B Marketing with Dave Gerhardt cover image

#61: ABM with Hillary Carpio (Head of ABM at Snowflake)

B2B Marketing with Dave Gerhardt

CHAPTER

What's Your Marketing Strategy?

You have to go back to first principles and think from a marketing standpoint, what is my company trying to achieve revenue wise? How are we going to go there? And I think you have to be able to articulate the marketing strategy. What marketing strategy does our business have? Oh, we believe that there's a universe of a thousand people who should buy our product,. Then let's figure out how to go after them.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner