Marketecture: Get Smart. Fast. cover image

Episode: 24: The one and only Joe Zawadzki

Marketecture: Get Smart. Fast.

CHAPTER

How Media Math Made the Company Great

The Media Math Business Plan was written 14 years ago. Today, the company is one of the pioneers in modern marketing. "I think sometimes alignment and making sure that both the market and the internal organization were all moving in the same direction was sometimes a challenge"

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