The rise of customer-centricity with Benjamin Humphrey | Dovetail
The Optimal Path
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What's the Problem With R Research?
"Research is a cumulative discipline. It's like a it's a value added thing where, if you join a company and you contribute code n you build features," he says. "So ultimately, what we try to do is build a acknowledged base of all the kind of wire behind the decisions that have been made in the product" He thinks exposure to customers drives a lot of understanding which facilitates faster decision making across the business.
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