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Sam Shepler - Video Testimonials for Growing Companies - Ep.100
Think Like an Owner
Building a Customer Testimonial Hero
In the early days, we were really focused on just finding a better way to create B2B customer testimonials and make them effortless. I had previously worked in video production, random or generalist video production agency. So I knew this was a problem and an opportunity that could be disrupted. And so it's really the culmination of all those things.
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Speaker 2
Yeah, that makes a lot of sense. You talked a little bit about how you've built testimonial hero and what the early days looked like and kind of the evolution of your company over
Speaker 1
time. So the early days, we were really focused on just finding a better way to create B2B customer testimonials and make and really focused on making highest quality customer testimonial videos effortless. Because video testimonials, especially for really high consideration sales, like most of our customers are and have always been software companies with significant average contract values in a high consideration sale like that. Social proof and trust is especially important. And having a real customer on video goes a lot further than just having a couple of bulk quotes, right? So we, and at that time is just me, basically I had a domain expertise in this area. I had previously worked in video production, random or generalist video production agency. So I knew this was a problem and an opportunity that could be disrupted. It was also something that I was really passionate about because I really believe that the last decade, previous 10 years of marketing have been more about persuasion, but the next 10 years of marketing are going to be way more about trust. So just from a values perspective, I really resonate with the power of putting real customers on camera and bringing those stories to life. And so it's really the culmination of all those things. The opportunity in the marketplace, something I was interested in had domain expertise as well. And from then we just kind of thought of like, okay, well, how would we solve this problem in a more kind of current and modern way that we think is better for the customer?
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