The Importance of Branding

i've ays been a little bit mystified by the importance that is attached to brand. Ohgo when my friend, you know, lines up at six a m to get the new supreme hoody and peven hundred dollars for it, i'm like, dude, i just got a pretty nice hoody for 20 dollars. It looks the same. I men use my other 680 to like, buy something useful. So do you have a philosophy of branding that is deeper than that? Sure.