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4min chapter
Nike
Acquired
Introduction
Season 13 episode one of acquired the podcast about great technology companies and the stories and playbooks behind them. Ben Gilbert: What is more important? A great product or great marketing? Well, today we have literally the perfect case study in that very question in Nike. David Rosenthal: How is it possible to be a shoe company that does over $50 billion in revenue when they technically don't make a single shoe? And because shoe dog is so good, you got to start at the beginning.
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