2min chapter

The 2% with Eric Partaker cover image

How the Co-Founder of Netflix created a Multi-Billion Dollar Brand | Marc Randolph

The 2% with Eric Partaker

CHAPTER

The Importance of Direct Response Marketing

Marketing, basically is trying to communicate with customers to incent them to do something. In direct response, you want them to respond right then and there directly back to you. Mark spent 10 years doing direct response marketing for a big software company. He sees the internet as this new medium where you can sell things and get direct responses back.

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