Cleaning up the macro-messes caused by microplastics with Sarah Paiji Yoo from Blueland
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Navigating Eco-Friendly Innovations
This chapter explores the challenges faced by a cleaning product company in developing an eco-friendly hand soap tablet. It highlights their struggles with skepticism from industry veterans, the importance of extensive research, and the strategic decisions necessary for successful product launches. The journey emphasizes direct-to-consumer sales and aligning retail partnerships with sustainability values to foster brand growth.
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