4min chapter

The Digiday Podcast cover image

How the digital ad industry is creating standards for sustainability

The Digiday Podcast

CHAPTER

The Role of Sustainability in Media Buys

Sustainability isn't kind of making or breaking media buys, says CMI's Christina Co. A lot of smaller publishers do don't have the resources to make these change and are being exposed to this for the first time. "We're all kind of writing our own standards at this point," said Matt Collins from Digide Media.

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