The Five W's and How They Can Lead to Bigger Ideas

This model can lead to a lot of exciting different types of content that you probably weren't even thinking about before. For example, Dave Guirhart tested a small idea all the time with his LinkedIn and now it's become a pillar of what he's known for. And we're always judging what quality is too much internally. And we just need to throw out the idea rough in order to test out to see even what resonates with people. It can also lead to stronger points of view. This happened to me about a year ago and James really rallied with me at Sweetfish Media around the idea that quantity is better than quality.