Branding Matters cover image

How to Make a Memorable First Impression with Paige Velasquez Budde (Zilker Media)

Branding Matters

CHAPTER

The Importance of Personal Impact in Branding

The consumer of these days wants to know what's going on behind the face and behind the logo. Apple with Steve Jobs is a really good example. Whitney Wolf heard of Bumble, Sarah Blakely of Spanks, Elon Musk with Tesla. All of those brands would not be the same without their leaders building their personal brands alongside it.

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