How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem cover image

72: Product Managing Internal Tools

How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem

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Build It, Build It - I'm Sorry, Buy It

If you have customers beyond just your internal teams, the likelihood of your internal tools being successful is higher. However, if there is no one else in the market who's going to use these tools you're building, maybe you should consider starting with the buy approach. I would also prefer that we rather build them buy because that comes in as a major factor later when you are integrating it with other systems. Yeah. You know, if I was to limit the question to just thinking about tools PMs use, I think 90% of the cases I'm thinking about, I would say build it. Definitely buy it until the tool stops working for you.

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