What's Gen Z Up To These Days? Gen Z Research with Gen Z Researcher Andrew Roth from dcdx
Sweathead, A Strategy Podcast
The Dangers of Labels Like Gen Z
Andrew Roth is founder of a Gen Z consulting firm called DCDX and a Gen ZR himself. He says the generation has many facets to it, but overall they all have behaviors in common. "I think Gen Z lends itself to a very short hashtag, it's four letters," he said.
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