What if the idea that changes your life… starts with something as ordinary as being thirsty?
In 2007, Travis Rosbach walked into a sporting goods store looking for a water bottle—and stumbled onto a problem no one had solved. Plastic, BPA-lined bottles dominated the market. Metal alternatives leaked, dented, or couldn’t keep drinks cold enough.
Travis’s solution? A double-walled, vacuum-insulated, stainless steel bottle. His expertise? Non-existent.
This is the improbable story of how Hydro Flask was built—from scavenging metal parts in China, to selling bottles at outdoor markets, to getting into Whole Foods by sheer timing and luck, to a last-minute investor who walked in on the day Travis planned to shut the company down.
Hydro Flask would go on to become one of the most recognizable and popular bottles in the country.
This is the story behind it.
What You'll Learn
- How paying attention to trends can lead to new business ideas
- How a novice learns the ropes by obsessively comparing existing products
- How the lessons from past ventures can fuel future success
- Why perseverance and timing can be just as important as know-how
Timestamps:
- 05:46 - Building a fence, and a first business: “I had no clue.”
- 09:33 - A one-way trip to Hawaii : The surprising detour that leads Travis to his biggest invention
- 15:13 - How Travis gets inspired—then obsessed—after trying to buy a water bottle
- 22:08 - Searching for a manufacturer: a here-goes-nothing trip to China
- 31:58 - The first prototype: two colors, sharp edges
- 35:43 - Bootstrapping Hydro Flask: moving in with mom, storing bottles in grandpa’s garage
- 37:14 - Farmer’s markets, ice tests and the first buyers
- 52:27 - The crisis that almost kills the company
- 56:30 - An eleventh-hour visitor: “I might want to invest”
- 58:34 - Leaving the company he built: why Travis walked away
- 1:06:07 - Small Business Spotlight
This episode was produced by Chris Maccini, with music by Ramtin Arablouei.
Edited by Neva Grant, with research help from Claire Murashima.
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