The Hydration Revolution: From Concept to Athletic Acceptance

Podcast listeners, this is a great episode with Brandin Cohen who runs LiquidIV, a company I invested in. On today's episode we talk about the fundamentals of leadership and starting a business from scratch and dealing with different stages of growth. There's a lot of tips in here, both for growing a business & and leading a team. Please tweet me @garyvee with your favorite moment

Topics from Today's Episode:

1:00 | Brandin Cohen Intro - LiquidIV

5:00 | LiquidIV product origin story

12:15 | Leading a team

15:15 | Building omni-channel business

15:40 | Influencer & celebrity marketing

17:50 | New platform marketing

20:00 | Improv and natural reaction

25:30 | Selling too soon

28:30 | Helping people leads to happiness

33:00 | Final Thoughts

36:00 | Relationship with Time