Introduction

What Is Research Marketing, and How Do You Master It? - B2B Mentors Podcast

Joseph Kim is the Chief Marketing Officer of ProofPilot. He brings over 23 years of pharmaceutical research expertise to ProofPilot, most recently in a senior leadership role as Senior Advisor in Lilly’s Digital Health Office. He was recognized as one of the “Top 100 individuals on the 2015 MedicineMakers Power List,” and “20 Innovators Changing the Face of the Clinical Trials Industry” by CenterWatch. He holds a BS in Molecular Biology from Lehigh University and an MBA from Villanova.

Follow Joseph Kim on LinkedIn: https://www.linkedin.com/in/josephpennkim/

Key Takeaways:
-You do market research to understand the market, but in research marketing, you use research as your marketing channel.
-Two things are true of consumers today: They’re much smarter than they used to be, and they’re much more distrustful.
-In both B2B and B2C contexts, you can use your product research as your sales channel. People would often rather pay for your product and take part in the research for it than simply pay for the product without participating.

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