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Episode 138: Perplexity exits ads, Epsilon owns an SSP, and Paramounts Looks at The Free Press

Marketecture: Get Smart. Fast.

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Tech Acquisitions and Advertising Innovations

This chapter explores major tech acquisitions, including the $1.1 billion purchase of SatStig and the rise of new startups like Stimetry in ad tech. It also examines the shifting dynamics of digital advertising, the streaming landscape, and the viewing statistics that show Roku's dominance over traditional TV.

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