3min chapter

Decoder with Nilay Patel cover image

Rewind: Can Mastodon seize the moment from Twitter?

Decoder with Nilay Patel

CHAPTER

The Middle Stage of Mastodon

The writing was on the wall for me back in 2016 that something was going to happen sooner or later. I never believed Twitter would be completely immune to that sort of thing happening. So you could see, like, all the seven years that I've worked on this is kind of like a preparation for this sort of thing. Just without knowing when exactly it would happen and, you know, like exactly what to do. It's been a long process of figuring out what are the right features,. The band forms like one show in the garage and then everyone skips the middle part to their playing in stadiums. You're on the, oh boy, we better staff up so we can play in

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