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The Fall of General Electric

Taking Stock

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Diversification and Downfall

This chapter examines the transformative yet tumultuous journey of a major industrial company under a controversial CEO renowned for his aggressive management style. It explores the strategic diversification into media and financial services, analyzing both the initial successes and the subsequent challenges that led to a decline in investor confidence and the company's eventual downfall. Through this narrative, the chapter highlights the complexities of corporate governance and the risks associated with straying from core competencies.

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