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Melissa Zehner on Fractional Content Leadership and Fighting BS Content in B2B Marketing
The Long Game
The Importance of Commitment
I wish someone had sat me down at the age of 18 and said, you're really just committing to the next couple years of your life. I don't understand why we're asking 18 year olds to plan the next 50, 60 years of their lives. That's a lot to ask. How was I supposed to make a decision like that? And I think the farther we get into our lives, the more comfortable we are with doing that. But even now, that's something that still applies.
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