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Exploring design systems for services / Dan Mall / Episode #116

Service Design Show

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The 15 Principles of Good Service

Every organization has their own patterns or some call on principles that apply across the board. These are things that apply to just about any service business. So I think all of those things are a good place to start. And then even more specific than that, what are the things about your particular brand that are service patterns? Virgin as a brand has very different service patterns than American Airlines as a brand.

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