Ecommerce Playbook: Numbers, Struggles & Growth cover image

5 Easy Wins

Ecommerce Playbook: Numbers, Struggles & Growth

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How to Filter Your Emails to Keep Deliverability High

As long as you're filtering by engagement in some way, my guess is that you will maintain high deliverability and low relatively low unsubscribes. It doesn't matter right now how much email we send as long as we filter by the engagement. There's some simple ways to do this without doing a ton more work. But what I would say is always prioritize it more, especially if you have enough skews to where there's something new to talk about here and there all the time.

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