Trade Marks in China

Disney is the biggest ip house in the world. And so if disney is out there making movies, it doesn't want to do anything that would make it seem like anyone can use any old market anywhere. The usputio is like, what do we do? Do we just hire a lot more people to examine these marks? But right now, the net result is that the application process has slowed way down. You'll see trade mark attorneys and companies complaining that you used to be able to get your application reviewed in maybe six to nine months,. Now it's a year and a half just for that initial review.