3min chapter

RealClearPolitics Podcast cover image

Wisconsin Supreme Court Election

RealClearPolitics Podcast

CHAPTER

Unveiling Secret Campaign Strategies: Social Media Influencers in Politics

This chapter explores internal documents from Way to Win, detailing their $10 million strategy to utilize social media influencers for swaying voter opinion. It highlights targeted efforts to boost Democratic candidates like Joe Biden and Kamala Harris, particularly through appealing to younger voters with influencer marketing.

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