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Jason Mitchell: Relentless focus on mortgage partnerships that drive value for agents

Power House

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Building B2B Partnerships: Trust and Growth

This chapter explores the vital dynamics between agents and their B2B partner networks, focusing on lead generation and relationship nurturing. It emphasizes the importance of trust and communication while detailing strategies for recruiting and managing agents to optimize referrals. Additionally, the chapter highlights the balance between providing quality opportunities and maintaining fair commission structures to enhance agent satisfaction and retention.

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