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The NBA's global approach

StreamTime Sports

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What Are Your Key Markets for Digital Broadcasting?

There's more European players than ever playing in the NBA. How does that shift your focus, particularly on the digital broadcasting front? We're very focused on building out in the Middle East and the Arabic world at large. One of the things that we have as a challenge in our region is time zone. The vast majority of games are going to be on at two or three o'clock in the morning.

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