S03.EP10 - Corporate Branding from The Inside Out with Meg Kypena
JUST Branding
00:00
Brand Guidelines - I'm Not a Fan
"I'm not going to be a fan of the brand guidelines," he says. "There's no education behind it. There's no teeth behind it." Brand guidelines are often old versions of them that don't even come to life, Jacob writes. He asks why people on the inside really don't even know what they stand for.
Transcript
Play full episode
